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Look at Your Analytics for Trends and Insights
Look at Your Analytics for Trends and Insights
Writing by Nick Stamoulis
One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so routine changes, tests and general tweaking becomes a critical component of ongoing success. But you will never know what is or isn’t working for your site unless you look at your analytics and identify important trends. Focusing on one specific piece of data (page views, for instance) means you are missing out on the bigger picture; you lose the forest for the trees.
Here are 3 things to watch out for:
Significant traffic changes
If you’re looking at your data on a month-to-month basis (say May to June) and you notice that traffic drops from 3,000 to 2,800, there is no need to panic. Not every month is going to see an increase in traffic. Small shifts up and down are to be expected. However, if your monthly traffic drops from 3,000 to 1,500 something is seriously amiss. You don’t lose half of your traffic without good reason. Your site may have incurred a penalty, which could explain for the massive drop in traffic.
Keywords
Keyword research forms the backbone of on-site optimization, and you may have been off the mark the first time you went at it. It’s important to check on your keywords to see if they are actually driving any traffic. Let’s say keyword A brings in (on average) 450+ visitors a month, keyword B drives 100+ visitors and keyword C delivers 900+. All 3 keywords are doing a pretty good job of delivering targeted traffic to your site. However, since you’ve been keeping an eye of your site’s analytics, you’ve noticed that a new keyword (one you aren’t specifically targeting) has been driving 150+ visitors a month for the last few months. That might be a keyword you need to actively incorporate into your site, as it reflects a change in search behavior.
Conversion rate
Your site’s conversion rate is one of the best ways to tell if your SEO is working. A high conversion rate means that a targeted audience is being delivered to your site and they are finding the information they need, encouraging them to convert (each site has a different definition of what conversion means based on its goals). If you see that your conversion rate is slowly growing, that is a good indication that your SEO is making a positive impact. If your conversion rate is on a down slope, this signals that something is going wrong. Compare your conversion rate and traffic side-by-side. If traffic is going up but conversion is going down, that could mean that your off site SEO is sending the traffic over to your site, but your site itself is failing in some way.
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Writing by Nick Stamoulis
One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so routine changes, tests and general tweaking becomes a critical component of ongoing success. But you will never know what is or isn’t working for your site unless you look at your analytics and identify important trends. Focusing on one specific piece of data (page views, for instance) means you are missing out on the bigger picture; you lose the forest for the trees.
Here are 3 things to watch out for:
Significant traffic changes
If you’re looking at your data on a month-to-month basis (say May to June) and you notice that traffic drops from 3,000 to 2,800, there is no need to panic. Not every month is going to see an increase in traffic. Small shifts up and down are to be expected. However, if your monthly traffic drops from 3,000 to 1,500 something is seriously amiss. You don’t lose half of your traffic without good reason. Your site may have incurred a penalty, which could explain for the massive drop in traffic.
Keywords
Keyword research forms the backbone of on-site optimization, and you may have been off the mark the first time you went at it. It’s important to check on your keywords to see if they are actually driving any traffic. Let’s say keyword A brings in (on average) 450+ visitors a month, keyword B drives 100+ visitors and keyword C delivers 900+. All 3 keywords are doing a pretty good job of delivering targeted traffic to your site. However, since you’ve been keeping an eye of your site’s analytics, you’ve noticed that a new keyword (one you aren’t specifically targeting) has been driving 150+ visitors a month for the last few months. That might be a keyword you need to actively incorporate into your site, as it reflects a change in search behavior.
Conversion rate
Your site’s conversion rate is one of the best ways to tell if your SEO is working. A high conversion rate means that a targeted audience is being delivered to your site and they are finding the information they need, encouraging them to convert (each site has a different definition of what conversion means based on its goals). If you see that your conversion rate is slowly growing, that is a good indication that your SEO is making a positive impact. If your conversion rate is on a down slope, this signals that something is going wrong. Compare your conversion rate and traffic side-by-side. If traffic is going up but conversion is going down, that could mean that your off site SEO is sending the traffic over to your site, but your site itself is failing in some way.
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User Generated Content Marketing Strategy Tips
User Generated Content Marketing Strategy Tips
Writing by Nick Stamoulis
Render the +1 button
A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more to make your content that much more engaging. But there is one more piece of content you should also think about incorporating: user generated content (UGC).
You’re practically swimming in user generated content and you probably don’t even realize it. Every blog comment, product review, customer e-mail and social networking “shout out” is a piece of UGC that you can leverage for your SEO. Other forms of UGC include: forums and discussion boards, Wikis, video and photo sharing sites, and blogs.
So how can you use user generated content to your advantage?
Independent product reviews are great for e-commerce sites! By allowing customers to rate and review your products, you are letting them become third party endorsements for your brand. Think about the last time you were looking to buy something off Amazon. You probably scrolled down to read the user review/ratings section, right? Didn’t it make you feel more confident in your purchasing decision to see that 748 users had written positive reviews of the product?
By creating a community forum on your site, you are encouraging your customers to connect, not only with you, but with each other as well. This is a great way to help your customer service team out as well. If one of your customers has a question/issue, your network of existing customers can help you answer them. An open forum is also a great way to keep your ear to the ground and learn about your online reputation. If you’re getting blasted in your own forum, imagine what people are saying across the web.
Customer e-mails are a great source of content ideas. If someone has a question, answer them with a video and share it online (a la Matt Cutts and Google). If one of your customers found a new use for your product, write a blog post sharing their story. E-mails are a great place to pull quotes and testimonials as well.
If someone shows your brand some love on a social networking site, take the time to thank them and then share it to your network (reTweeting a positive Tweet for example). It helps you create a stronger connection with that customer, while simultaneously branding and promoting your company across various social media sites.
A great way to get UGC is to hold a content, where they entry is a piece of content. For example, if your company sells camping supplies, create a contest where one winner will get a trip to go camping in Yellowstone National Park. To enter the content, they have to create a “How to Survive in the woods with a…” video, using a product not commonly seen in a camping site. The most creative product and video wins! Many companies have found that contests are a great way to build buzz and get customers involved.
Writing by Nick Stamoulis
Render the +1 button
A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more to make your content that much more engaging. But there is one more piece of content you should also think about incorporating: user generated content (UGC).
You’re practically swimming in user generated content and you probably don’t even realize it. Every blog comment, product review, customer e-mail and social networking “shout out” is a piece of UGC that you can leverage for your SEO. Other forms of UGC include: forums and discussion boards, Wikis, video and photo sharing sites, and blogs.
So how can you use user generated content to your advantage?
Independent product reviews are great for e-commerce sites! By allowing customers to rate and review your products, you are letting them become third party endorsements for your brand. Think about the last time you were looking to buy something off Amazon. You probably scrolled down to read the user review/ratings section, right? Didn’t it make you feel more confident in your purchasing decision to see that 748 users had written positive reviews of the product?
By creating a community forum on your site, you are encouraging your customers to connect, not only with you, but with each other as well. This is a great way to help your customer service team out as well. If one of your customers has a question/issue, your network of existing customers can help you answer them. An open forum is also a great way to keep your ear to the ground and learn about your online reputation. If you’re getting blasted in your own forum, imagine what people are saying across the web.
Customer e-mails are a great source of content ideas. If someone has a question, answer them with a video and share it online (a la Matt Cutts and Google). If one of your customers found a new use for your product, write a blog post sharing their story. E-mails are a great place to pull quotes and testimonials as well.
If someone shows your brand some love on a social networking site, take the time to thank them and then share it to your network (reTweeting a positive Tweet for example). It helps you create a stronger connection with that customer, while simultaneously branding and promoting your company across various social media sites.
A great way to get UGC is to hold a content, where they entry is a piece of content. For example, if your company sells camping supplies, create a contest where one winner will get a trip to go camping in Yellowstone National Park. To enter the content, they have to create a “How to Survive in the woods with a…” video, using a product not commonly seen in a camping site. The most creative product and video wins! Many companies have found that contests are a great way to build buzz and get customers involved.
Blaze is Live! Automated Web Performance Optimization In The Cloud
Posted on April 28, 2011 by Mike Weider
For the last year we’ve been building our automated Web Performance Optimization (WPO) service and testing it with beta customers. We are pleased to announce that we’ve successfully competed our beta testing and are formally launching our commercial service today.
When designing the Blaze service we evaluated three options for how to deliver the solution: a software product, a hardware appliance and a hosted service. After discussions with customers it became clear that the hosted service was by far the preferred approach. It’s the simplest and cheapest option to deploy and manage. It can be deployed in less than an hour. No software, no hardware and no code changes required.
The other benefit of a hosted service is that it’s easier to update. We have launched the service with a core set of optimizations that will offer significant speed improvements and bandwidth savings for most sites. The Blaze development team is already hard at work at the next round of optimizations that will be available on a regular basis for all subscribers at no extra cost. To learn more about how Blaze works, have a look at the recently updated video here.
If you want to try out what Blaze and see what WPO optimizations can do for your site, try submitting your site into our test form. The test form applies most (but not all) of our optimizations. If you want to see the full potential, you can sign up for a trial account that will create a Blazed, mirrored version of your site. This allows you to test Blaze without impacting your production environment.
Thanks again to all our Beta customers for all their time and feedback. I would also like to thank and congratulate our development team for many long days (and nights) of effort to get the service launched on time.
Marketing Blog Directory | Add Blog
For the last year we’ve been building our automated Web Performance Optimization (WPO) service and testing it with beta customers. We are pleased to announce that we’ve successfully competed our beta testing and are formally launching our commercial service today.
When designing the Blaze service we evaluated three options for how to deliver the solution: a software product, a hardware appliance and a hosted service. After discussions with customers it became clear that the hosted service was by far the preferred approach. It’s the simplest and cheapest option to deploy and manage. It can be deployed in less than an hour. No software, no hardware and no code changes required.
The other benefit of a hosted service is that it’s easier to update. We have launched the service with a core set of optimizations that will offer significant speed improvements and bandwidth savings for most sites. The Blaze development team is already hard at work at the next round of optimizations that will be available on a regular basis for all subscribers at no extra cost. To learn more about how Blaze works, have a look at the recently updated video here.
If you want to try out what Blaze and see what WPO optimizations can do for your site, try submitting your site into our test form. The test form applies most (but not all) of our optimizations. If you want to see the full potential, you can sign up for a trial account that will create a Blazed, mirrored version of your site. This allows you to test Blaze without impacting your production environment.
Thanks again to all our Beta customers for all their time and feedback. I would also like to thank and congratulate our development team for many long days (and nights) of effort to get the service launched on time.
Marketing Blog Directory | Add Blog
These values may change from time to time but they generally hover around these levels. Naturally, this information is priceless and you'll have to pay to get it. I
feel it is worth every cent you paid for it. You can check it out at http://theselfimprovementsite.com/links/top-paying-keywords.html.
And there you have it! A single factor that can radically increase your Adsense revenue!
Adsense Revenue Get Automated
If you're a webmaster, you've probably heard about Google's Adsense. Perhaps you're even earning from it already. This article will show you a method to increase your
Adsense revenue dramatically.
Google's Adsense allows webmasters to place links from Google's Adwords advertisers on their webpages by inserting a special code. When a visitor clicked on a link,
the webmaster gets a cut of the profit Google made from the advertiser. The unique feature about Adsense is that the links it generates on your webpage are relevant to your page content. Thus, your
keywords and topics become very important determinant for the type of links that will appear on your webpage.
There are only two factors that determine how much a webmaster can make from Adsense. The first factor is the number of visitors who click on the links. The more
people who clicked on the links, the more you make. Naturally, this means that the more targetted traffic to the website, the more you'll make. This is where most webmasters focus their efforts
on.
The second factor is the value of the links they clicked on. Here's where you can make a great difference to your earnings from Adsense and is our focus in this
article.
Let's take a look at how this works:
Suppose you have 1000 visitors to your website and you get 2% conversion, that is 20 people clicked on your Adsense links. Let's assume that your Adsense links pay
you only 50 cents per click. So you earn $10 dollars.
Now let's see how much this same traffic will make for you if your Adsense links pay you $5 per click. For the same number of clicks, you make $100 dollars. That's a
ten-fold increased in revenue!
Well, that makes sense, you said, but how am going to determine what type of links appear on my webpages?
Good questions!
Here's where you'll need to do a little research and here's a tool to help you do just that.
Go over to http://www.pixelfast.com/overture/ and you'll get a tool that shows you how much each
keyword is worth. While this tool is for Overture's keywords, we can safely assume that this reflects the keyword values for Googles Adwords as well. Once you've found the keywords with high monetary
values, you can optimize your webpages for them. This will increase your chances of having these high value keyword links appearing on your webpages.
Some people have actually made extensive researches on Google's top paying keywords and found that one or two keywords are worth almost $100! However, generally most
keywords are valued at between 50 cents and $5 dollars. Some keywords like "internet marketing" may fetch up to $7 dollars and "mortgage" pays up to $10 dollars.
These values may change from time to time but they generally hover around these levels. Naturally, this information is priceless and you'll have to pay to get it. I
feel it is worth every cent you paid for it. You can check it out at http://theselfimprovementsite.com/links/top-paying-keywords.html.
And there you have it! A single factor that can radically increase your Adsense revenue!
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